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Dave Kendall's first Internet venture, alterworld.com, was an alternative music site launched in 1995. "Alterworld" was the first music site to feature streaming video - provided by Xing Technology's Streamworks, before the debut of RealVideo or Windows Media. The pilot show featured an interview with the late and sorely missed Joey Ramone.

"Alterworld" was a joint venture with On Ramp Inc., the interactive agency that soon became THINK New Ideas, Inc. and completed a successful IPOAnswerthink logo in 1996. Kendall was a staff producer and project manager at THINK (now Answerthink) during this period, and helped build, launch and maintain sites for msnbc.com, mita.com and berlitz.com.

In 1997, Kendall left THINK to edit and host "The Daily Dish", a music news show streamed on Sony Music Entertainment's columbiarecords.com. A year later, he relocated from New York to Los Angeles to head up the Internet division of Santa Monica-based Raygun Publishing Inc., publishers of a stable of pop culture magazines including Raygun and Bikini.

At Raygun, he upgraded the company's computer hardware and network infrastructure, built the interim Raygun website and wrote a business plan for Raygun's interactive strategy.

In January 2000, Kendall joined Soundbreak.com as Director of Content, and was soon promoted to Executive Director, Content Development, supervising a 15-person team of writers, producers, engineers and video editors.

His duties at the online music destination included formulating and developing content strategy, creating and Soundbreak logoimplementing new programming such as syndicated "Sweetspot" video interviews and an interactive music news show, conceiving a site redesign architecture, developing competitive analyses and viral marketing plans, and forming strategic alliances with Real Networks, Microsoft, Sonic Foundry/Juno, Earthlink and others.